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Client: Cognex
As the world's largest manufacturer of machine vision systems and through its delivery of advanced vision solutions across numerous industry sectors, Cognex has built up an enviable brand. Over the past eight years Laan Associates has both managed the PR strategy for Cognex, and been an integral part of the overall marketing team.
Laan Associates provides Cognex with ongoing strategy planning and copy writing of relevant and impactful news stories, white papers, advertorials and case studies as well as researching and delivering the annual media plan. From copy writing and product launches to system integrator collaborations and sourcing journalists for industry specific features, Laan Associates finds every angle, opening and opportunity available in the media to build and maintain the Cognex brand.
"Laan Associates provides us with an invaluable service. They know our business and markets inside out and understand our objectives. They consistently produce insightful and dynamic PR which is delivered on time and on budget making my management task easy. Laan Associates works just like a member of the Cognex team with a drive and passion you wouldn't expect from a supplier."
Clare How, Marketing Communications Manager, Cognex UK
Building and maintaining your reputation is what we do best. Contact us on +44 (0)1908 502626 to find out more.
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